Golf Business News – Motocaddy expands US sales team

Golf Business News - Motocaddy expands US sales team


Golf trolley brand Motocaddy has strengthened its US sales team with the appointment of two experienced industry figures to drive further sales through on-course accounts and build on opportunities with golf store retailers.

Mike Samoles and Andy Warren, Motocadddy’s new joint Vice Presidents of Sales, have over 50 years of golf industry experience between them and join the brand following a record 42% growth in the biggest golf market last year.

“I’m delighted to welcome Mike and Andy to the team and I’m confident they can hit the ground running to continue the momentum we have in the market right now,” said Motocaddy CEO John Helas. “We’re in a strong position at the moment with the electric caddy sector becoming increasingly more popular with US golfers and it’s important that we keep investing in the business to service our expanding retailer network and support continued growth.”

A tour professional for four years, Californian-born Samoles re-joins Motocaddy following roles as an Inside Sales Rep for nearly seven years at TaylorMade and two years as the Global Aftermarket Sales Manager for Lamkin Grips. He also has more than two decades of experience working in golf retail and across green grass accounts.

“I know the Motocaddy brand well and its products are the best on the market so I’m really looking forward to getting on the road and showcasing the new models, especially to those that haven’t seen the great features on offer across our award-winning range,” said Samoles.

PGA Professional Warren joins Motocaddy from PGA Magazine, spending five years as the Relationship Manager, developing and leading new platforms to service golf industry professionals, while generating new revenue streams for the company. 

He boasts a diverse background in the golf industry across marketing, sales, editorial content, and event planning, including over a decade of working in golf retail at The Bridges at Rancho Sante Fe where he was Head Professional.

“I’ve worked across many different areas of the golf industry and am excited to be taking on this opportunity with Motocaddy at a time when North American golfers are appreciating the benefits of walking the course more than ever,” said Warren. “I look forward to showing my fellow PGA Professionals how electric caddies can add to their facility’s experience and provide a new source of revenue. We have a great rental fleet program – including fully-integrated GPS systems – that will not only offer a strong additional revenue stream, but a great experience for golfers who want to make their walk more enjoyable,” he added.

Motocaddy is enjoying strong sales of its electric trolley range in the US

Motocaddy launched its North American operation in 2020 to offer US-based sales, service and distribution, and for the last four years, its remote control models have been rated the Most Wanted Electric Cart by leading independent reviewer MyGolfSpy. Last year the M7 GPS REMOTE took top spot following a previous three-peat from the M7 REMOTE. Its Dry-Series cart bag and HydroFLEX carry bag were also chosen in the 2023 Golf Digest ‘Best Cart and Hybrid’ bag categories respectively.

The brand opened a new larger warehouse and customer care centre in Vista, California last year to support the growing demand from US golfers wanting to walk the course with electric powered carts and feel the health and performance benefits of using Motocaddy products. 

Motocaddy also partners with MKRAK, one of the largest distributors of golf products in Canada, to offer more Canadian golfers’ access to its award-winning products through a National Service Centre at MKRAK’s headquarters in Montreal.

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