Golf Business News – Callaway Apparel X collection arrives at retail

Golf Business News - Callaway Apparel X collection arrives at retail

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Callaway Apparel today reveals its exciting new X clothing line for Spring Summer ’24, a contemporary collection of fashion inspired, athletic golf wear for men.

 X brings modern, bright, unashamedly bold designs to the golf course, inspired by street looks, on-trend colours and European styling, making it perfect for hitting the fairways with friends, or simply enjoying leisure time away from your sporting passion.

Helen Willsmer, Brand Director of Callaway Apparel, said: “X brings fashion and up-to-the-minute trends to the golf course. It’s a collection packed with confidence and colour and it’s sure to resonate with younger customers who place a premium on looking great. What’s more, X is a perfect crossover line – you can comfortably wear it going out for drinks with pals, or playing in the club championship!”

The SS24 line continues to showcase a host of Callaway’s proven performance fabrics and technologies, across a vibrant and bold collection of fitted polos and trousers, shorts and layering pieces.

X will be available in two deliveries:

Hype Street – Delivery 1Inspired by city landscapes and architecture, Hype Street features bold abstract shapes, lines and textures. Colour will contrast with dark grounds with bright acidic hues.

Retro Racer – Delivery 2Inspired by the grand prix of the 70s and 80s. Abstracted prints tie back to the elements of the game, while styling and colour take influence from the bold retro uniforms.

Supporting the two fashion deliveries:

EssentialsA core collection of soft touch, brushed eco blend jersey polos, featuring moisture management, in eight colours, and eco poly blend four-way stretch woven trousers in Caviar, Navy Blazer and Quarry colours. Shorts are also available in these colours, plus Black Forest, Sky Diver and Bijou Blue.

X also headlines a wide range of layering pieces with interesting blocking effects, using laminated knits, stretch fleeces with insulation, all with water-resistant finishes.

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