McLaren Racing and Dropbox announced a new partnership. Dropbox will become the Official Technology Partner of the McLaren Formula 1 Team for the 2024 season and beyond.
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The multi-year partnership marks Dropbox’s first entry into the sport. It helps the McLaren team collaborate efficiently, share files and content, and save time.
Through the partnership, McLaren Racing and Dropbox will develop fast, secure and reliable syncing and sharing capabilities and the latest offerings in video collaboration and machine intelligence to manage vast amounts of content and data from across the globe.
Millions of customers have trusted Dropbox to provide secure, reliable syncing and collaboration software for years. Today, Dropbox offers a whole suite of products, including its newest AI-powered tools, designed to simplify workflows, keep teams focused on their work, and save time. And in a sport where every hundredth of a millisecond counts, there’s nothing more important than time.
Dropbox branding will appear on the McLaren MCL38 and the overalls and helmets of Formula 1 drivers Lando Norris and Oscar Piastri for the 2024 season and beyond.
Zak Brown, CEO of McLaren Racing, said:
In the competitive and high-performance world of Formula 1, reliability and speed are crucial across all business areas. It is excellent to have Dropbox on board, helping our high-performing team work efficiently and seamlessly.
Drew Houston, Co-founder and CEO of Dropbox, said:
I’ve always been inspired by the relentlessness and high performance of the McLaren Formula 1 team. At Dropbox, we’re building products powered by AI and ML to help teams save time and stay focused on their most important work. We’re thrilled to partner with McLaren in their pursuit of speed and excellence in every facet of the sport.
Dropbox is a place to organize life and keep work moving. With over 700 million registered users across 180 countries, we aim to design a more enlightened way of working. Dropbox is headquartered in San Francisco, CA.